Brand Identity
More than a Logo
The Tone of ALL your Copy
A Visual Style Distinct From Your Competitors
A Full Set Of Designed Marketing Assets
Brand = Trust
You have 3 seconds, At most, to make your first impression. If your website doesn’t look professional, viewers will bounce.
Brand building is not the same as lead generation. A lot of companies get told they need brand building when they really need leads.
TIME LEFT TO BUILD TRUST
Breaking Down Strategic Services
Information is abundant. gather the right information and analyse it to create solution hypotheses. Test. Rinse. Repeat.
logo & wordmark
Logo & Wordmark
Logo & Wordmark
Need a New Look?
Already have a logo & Wordmark?
Great. Let’s keep it. It’s common for agencies to want to change logos and wordmarks. It’s what designers live for. the problem is, unless you can show a clear ROI, it can be a massive distraction when you really need new leads. we only recommend new assets in rare cases:
Prospects don’t resonate with your brand
It has a questionable visual
- Business cards
- Stationary
- Powerpoints
- Spreadsheets
- Videos
- Photos
- Brochures
- Signs
- Products
- Packaging
- Websites
- Ads
- Landing-Pages
- E-books
- social posts
- schwag
- tradeshow booths
- font pairs
You hate it and it bugs you every day
Brand Voice
Brand Voice
Brand Voice
Copywriting That Lands
You wouldn’t write ads for a serious engineer with the same voice as you would write for kids in the toy market.
Your brand voice is reflected every time there is a word published. From ads at the top of the funnel to accounts receivable payment reminders at the bottom, every communication point with a prospect or client is an opportunity to get it right.
We make sure your brand voice matches your prospects, and clients.
How We Can Help
- Brand voice identification
- Brand guide development
- Qualitative asset assessments
- Copywriting exercises and coaching
Visuals
Visuals
Visuals
The Power of Visual Storytelling
Images, videos, headlines, copy, design layout, and more need to impress the prospect. If the image doesn’t show their lifestyle or your product, they will bounce. If the layout looks like it was made on a wang computer, they will bounce.
How We Can Help
- Understand your prospect personas
- Develop a look that impresses them
- Launch the assets
- Assess adherence
UX
User Experience (UX)
User Experience (UX)
Good Design Is Optimized For Users
Ever land on a homepage and not have a clue what the company does? You might have even scrolled down because you are truly dedicated to finding the problem-solving tool you need.
If you had to scroll, that site is not optimized for prospects.
How We Can Help
- Leverage customer journey maps
- Design assets based on UX research and customer journey
- Write copy and use images that confirm the viewer is in the right location
- Test, rinse, repeat
Brand Identity FAQ
Welcome to our brand identity FAQ section, where we address common inquiries about the essence and impact of brand identity. Discover how Numbers West can elevate your brand through strategic design and messaging.
A well-crafted brand identity enhances brand recognition, builds trust with your audience, fosters emotional connections, and provides a competitive edge.
It is a critical component for businesses looking to establish a distinct and memorable presence in the market.
We start by conducting a brand audit and market analysis to identify your unique value proposition, target audience, and brand personality, which forms the foundation for developing a strong brand identity.
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